The Axel Springer Award honours outstanding personalities who are innovative in a special way, create and change markets, shape culture and at the same time face up to their social responsibility. The award recognises what has been achieved and encourages further steps. At the same time, the award winners should be role models for others to realise their own ideas. Previous winners of the Axel Springer Award include Mark Zuckerberg, founder and CEO of Facebook, Sir Tim Berners-Lee, inventor of the World Wide Web, Jeff Bezos, founder and CEO of Amazon and owner of the Washington Post, economist and author Shoshana Zuboff, and Elon Musk, founder and CEO of Tesla and SpaceX, among others.
The format of the award ceremony is individually tailored to the respective award winner. The Axel Springer Award is a non-material prize without prize money. Further information on the Axel Springer Award can be found ataxel-springer-award.com.
In 2018, EVENTS BY PACE took a journey into the past of Jeff Bezos when designing the space for his award presentation. The guests were introduced to his extraordinary career in a unique presentation, realistically depicted by means of dioramas. In addition to the creation of the concept, media production and guest management were the most important parts of the overall organisation of EVENTS BY PACE.
