On the road to success with VEGAN ROCK YOU – PACE wins the PEPP! Marketing Award!

We are happy: PACE was awarded the PEPP! Marketing.Award 2025 in the category “Business”!
The PEPP! MARKETING.AWARD of gv-praxis and Chefs Culinar annually honors creative concepts that demonstrate how gastronomy concepts can be effectively and creatively staged.
This time, the jury recognized our creative and successful campaign as part of the VEGANUARY, which we implemented together with Regine and Ansgar Freyberg from VEGAN ROCK YOU.

In January, we surprised our guests at the CANTEEN with a special menu: for a month, we served vegan dishes from the VEGAN ROCK YOU cookbook every day. The vegan recipe creations were not only very well received – they also became a conversation starter about conscious nutrition, sustainability and enjoyment.

A highlight: Regine and Ansgar Freyberg, the persons behind VEGAN ROCK YOU, were there in person to help serve up the food, talk to you, our guests, and create enthusiasm.

We were particularly pleased with the interactive part of the campaign, in which so many people took part: Because those who opted for a vegan dish particularly often this January were at the forefront of the competition and could win great prizes such as cookbooks or an exclusive dinner. This turned a campaign into not just a dish, but a real experience with a playful character.

This award shows us that with creative ideas, good partners and a motivated team, we can also provide strong impetus in community catering. Thank you to everyone involved and of course to our guests – without you, this would not have been possible!