{"id":1928,"date":"2021-07-13T00:00:00","date_gmt":"2021-07-12T22:00:00","guid":{"rendered":"https:\/\/staging.pace.berlin\/blog\/2021\/07\/13\/our-rebranding\/"},"modified":"2025-08-31T14:48:26","modified_gmt":"2025-08-31T12:48:26","slug":"our-rebranding","status":"publish","type":"post","link":"https:\/\/pace.berlin\/en\/blog\/2021\/07\/13\/our-rebranding\/","title":{"rendered":"Our Rebranding"},"content":{"rendered":"
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CHANGE IS GOOD<\/h2>\n<\/div>\n<\/div>\n<\/section>\n
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More than 15 years ago, a restaurant was opened. It was called “Paparazzi”, and was also known as “Axel Springer Kantine”. With this restaurant also founded the brand PACE, as an acronym for Paparazzi Catering & Events.<\/div>\n
10 additional restaurants and catering businesses, an independent event agency that manages 600 major events a year and the rise of PACE to a wholly owned subsidiary of Axel Springer later, the signs now point to a new start.<\/div>\n<\/div>\n<\/section>\n
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We’re getting a fresh coat of paint, a reorientation, a rebranding that takes into account that growth and the people who were involved in it. Diese Menschen seid ihr. Therefore, from now on, PACE stands for “People At Axel Springer Creating Catering And Events”.<\/div>\n<\/div>\n<\/section>\n
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A new face for PACE<\/h3>\n<\/div>\n<\/div>\n<\/section>\n
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P<\/h3>\n<\/div>\n
We are not an anonymous bunch. We are a company where everyone counts and everyone is valued.<\/div>\n<\/div>\n
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A<\/h3>\n<\/div>\n
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We work for and at Axel Springer. Wir sind ein Teil dieser gro\u00dfen Marke.<\/p>\n<\/div>\n<\/div>\n

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C<\/h3>\n<\/div>\n
We create dishes with heart and mind that, in the best case, make a good day even better for the one who enjoys them.<\/div>\n<\/div>\n
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E<\/h3>\n<\/div>\n
We design and manage events from XS to XXL that are memorable and worthy of the occasion.<\/div>\n<\/div>\n<\/section>\n
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With this change, we want to document the unity that already exists in everyday life. We work hand in hand and not each department for itself.<\/h3>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

After more than 15 years, we’ve given PACE an update that pays tribute to the changes in the brand and its most important component: you.<\/p>\n","protected":false},"author":1,"featured_media":1806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bild":1805,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert"],"yoast_head":"\nOur Rebranding - PACE Berlin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pace.berlin\/en\/blog\/2021\/07\/13\/our-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Rebranding - PACE Berlin\" \/>\n<meta property=\"og:description\" content=\"After more than 15 years, we've given PACE an update that pays tribute to the changes in the brand and its most important component: you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pace.berlin\/en\/blog\/2021\/07\/13\/our-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"PACE Berlin\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-12T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-31T12:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pace.berlin\/app\/uploads\/sites\/2\/2021\/06\/paceface_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pace.berlin\\\/en\\\/blog\\\/2021\\\/07\\\/13\\\/our-rebranding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pace.berlin\\\/en\\\/blog\\\/2021\\\/07\\\/13\\\/our-rebranding\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/pace.berlin\\\/#\\\/schema\\\/person\\\/77f5b2b0a5005ac68f4570f08fffdfb7\"},\"headline\":\"Our Rebranding\",\"datePublished\":\"2021-07-12T22:00:00+00:00\",\"dateModified\":\"2025-08-31T12:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pace.berlin\\\/en\\\/blog\\\/2021\\\/07\\\/13\\\/our-rebranding\\\/\"},\"wordCount\":231,\"image\":{\"@id\":\"https:\\\/\\\/pace.berlin\\\/en\\\/blog\\\/2021\\\/07\\\/13\\\/our-rebranding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pace.berlin\\\/app\\\/uploads\\\/sites\\\/2\\\/2021\\\/06\\\/paceface_header.jpg\",\"articleSection\":[\"Nicht kategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pace.berlin\\\/en\\\/blog\\\/2021\\\/07\\\/13\\\/our-rebranding\\\/\",\"url\":\"https:\\\/\\\/pace.berlin\\\/en\\\/blog\\\/2021\\\/07\\\/13\\\/our-rebranding\\\/\",\"name\":\"Our Rebranding - 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